Our Story
With a passion for all things round and metallic, Bola was born from a rich heritage spanning over 30 years in the industry. The seeds of this visionary brand were sown in 1971, blossoming from a childhood obsession to a teenage dream and finally, a fully-fledged reality.
As a family business since 1980, the Bola team remains dedicated to upholding the same core values that inspired its inception. From its earliest days, Bola has always sought to exceed expectations, delivering only the finest quality alloy wheels to its loyal customers. With a focus on craftsmanship, innovation, and unparalleled service, Bola has become synonymous with excellence in the industry.
Embarking on a journey of innovation and engineering, Bola’s initial focus was to offer a range of wheels that would fit most performance cars. Over time, the brand has grown this range, continually experimenting with new designs, finishes, and fitments to cater to every corner of the car scene, providing an option for every enthusiast.
At the forefront of technology, Bola has been an early adopter of flow forging techniques, reducing the weight of its wheels while ensuring their strength. This dedication to cutting-edge engineering has allowed Bola to stay ahead of the curve, delivering only the best to its customers.
Nestled in the heart of Scotland, Bola’s headquarters are a hub of innovation, where many systems and engineering practices have been developed to ensure that the brand consistently delivers high-quality goods. Through tireless dedication to their craft, Bola continues to push the boundaries of what is possible in the industry, cementing its position as a leader in alloy wheel manufacturing.
Bola is always looking to push the boundaries and innovate in the alloy wheel industry. With 40 years of experience, the brand is now developing a range of fully forged wheels that will showcase their unparalleled expertise. This new range will fuse all of Bola’s strengths together, offering a unique experience for their customers.
Bola is also in the process of re-developing the way wheels are finished. Soon, the brand will bring to the table a range of modern finishes that will elevate the look and feel of their wheels. With a focus on both form and function, Bola is committed to offering its customers the highest quality products that are both beautiful and durable.
Looking to the future, Bola’s commitment to innovation and engineering ensures that the brand will continue to lead the way in the alloy wheel industry. With a relentless dedication to quality, Bola is poised to take on new challenges and continue delivering exceptional products to its customers for years to come.
